Consumers are increasingly buying goods and services online, so many retailers are developing new digital sales channels or even switching to online shopping altogether. E-commerce is a constantly growing and a changing sector, with new trends and opportunities emerging each year that can help business grow and outperform competitors.

Learn about the latest e-commerce and digital marketing technologies at the business technology exhibition and conference RIGA COMM 2021 to be held at Ķīpsala International Exhibition Centre this autumn, October 14-15. In this article, we have compiled information on technologies that can already improve online sales.

Mobile shopping takes over e-commerce

As consumer confidence in online shopping increases, they feel more comfortable and more often do shopping on their mobile devices. By the end of 2021, mobile devices are projected to account for almost 73% of total e-commerce sales, so online retailers need to focus on improving the customer experience on mobile devices.

In order to ensure faster loading of your website and to allow customers to view the pages they have previously browsed without the Internet, you need to create a Progressive Web Application (PWA). Be sure to check your mobile site’s suitability for mobile devices manually – is it easy to navigate, can products be easily viewed on a mobile phone, and whether you can zoom in images. A simple payment process and an understandable procedure for receiving and returning products for physically delivered goods are also very important!

Voice purchasing

Smart speakers are becoming more common at home, and people are increasingly using virtual assistants on their mobile phones for everyday activities – from waking up and controlling calendar events to finding the nearest cafe and buying products online. Moreover, Google and Amazon, as well as Apple and Alibaba, add regional languages to their virtual accessories to make the technology even easier to use. As the number of voice purchases increases, it becomes important for any online merchant to optimize their store for voice searching.

To increase your chances of popping up in a voice search results, add speech recognition to your website and mobile app to make purchasing your products with voice commands easy. An effective way to leverage the natural flow from voice searching is to include answers to frequently asked questions about a product or service on the Internet site. By attracting, engaging, and offering something valuable to potential customers, they will get into your marketing funnel and want to buy a product or service later.

Personalized recommendations and a virtual try-on experience

Artificial intelligence already works as an online shop assistant offering customers personalized recommendations based on their history of previous purchases, website usage habits, and showing products that a consumer is likely to want to buy. Unlike physical stores, online shoppers cannot try-on or physically test the product they plan to buy. Nevertheless, the augmented reality helps to remove this barrier by allowing customers to see how the product in question would look on them even before purchasing it.

With the introduction of artificial intelligence and augmented reality solutions, an e-shop can expect increase in the number and volume of purchases, as well as a reduction in return cases.

New payment options

One of the main reasons why customers make or do not make a purchase is the available payment options. If a payment method is not convenient for customers, they choose to make a purchase elsewhere. In addition to the possibility of debit and credit card payments, some e-commerce companies also accept digital payments with Google Pay, Apple Pay, Samsung Pay or PayPal. Rumour has it that we can expect Yandex Pay soon. More and more e-commerce companies are expected to start accepting cryptocurrency payments in 2021 as well, as they, especially “Bitcoin”, offer a lot of advantages to online storeowners, such as low transaction fees and no reverse transactions.

Data analytics to become more detailed

In the world of e-commerce, customer data will continue to grow in value. Many brands are currently focusing on basic metrics such as clicks and a conversion rate. By 2021, however, many will discover the extensive data capabilities and the analysis will become even more detailed. Segmentation will include not only the separation of first purchases from loyal customers. It will pay more attention to how customers respond to e-commerce offerings, allowing them to personalize campaigns at a new level.

Customers prefer trading platforms

Companies, that did not even have their own websites before 2020, are online now. However, consumer behaviour is still changing in favour of convenience. Shoppers have realized that shopping on a single trading platform is easier and more convenient than shopping in several e-shops. Moreover, customers have grown accustomed to fast delivery and free return of goods provided by big trading platforms like Amazon and Walmart, and they expect the same from regional and local e-shops as well.

When a brand is new or less recognizable, it is beneficial to start trading on the leading trading platforms that provide audience flow and customer service. However, care must be taken not to rely solely on these outlets – when selling products on sites like Amazon, the seller does not own customer data and that can curb brand growth. Attracting visitors to the brand’s online site at the same time is the best solution.

Learn about the latest business development technology, tools and techniques at the annual business and IT industry event RIGA COMM, October 14–15, where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation. An extensive conference programme will complement the technology exhibition.

RIGA COMM is held by the International Exhibition Company BT 1 in cooperation with Intelligent Machines Riga, Riga TechGirls, SmartHR Latvija, Latvian Chamber of Commerce and Industry, Mailigen, Finance Latvia Association and other partners.

Is content still king in 2021? Which are the channels to invest in? What is the best way to engage your audience and retain customers? As retail sales have changed dramatically under the influence of the pandemic, these are just a few of the issues that employ the minds of marketers and executives.

Consumers have developed new shopping habits, their brand expectations have increased during the purchase and delivery phase as well as before and after it. Digital marketing has made a big leap adapting to the new reality, but given the rapid changes in technology and behavioural trends, digital marketing should continue to be developed. Find out which trends are worth paying attention to this year!

Up-to-date chatbots and conversational marketing
It is estimated that 85% of customer service in 2020 was done by chatbot or chat robots. It is artificial intelligence technology that allows companies to communicate with a potential customer in real time. Their advantages – they work around the clock and answer simple questions instantly.

With chatbots and other automated communication solutions, it is becoming clear that modern marketing communication is getting closer to an ordinary conversation. Conversational marketing promotes one-to-one real-time conversation between a seller and a consumer. Contrary to traditional strategies, this marketing form is now available on a variety of channels, allowing brands to meet a consumer according to customer rules – on devices, platforms and hours that best suit the customer. Conversational marketing allows you to improve user experience through a feedback-based model that promotes greater audience engagement and greater loyalty.

The new king of social media landscape: short-form video
Video marketing is one of the most important marketing trends right now and most likely in the next 5-10 years. Video is especially important for e-commerce, as more than half of consumers admit that watching product videos makes them feel more confident about making an online purchase decision. Live videos on different platforms and 1:1 videos, when companies create personalized video messages instead of calling or sending emails, are similarly popular.

The pandemic with extended stay-at-home periods has significantly increased people’s boredom and their desire to consume entertaining content. Here is the winner – short-form videos – as TikTok is the Gen Z’s favourite platform; furthermore, Snapchat also made significant changes, while Facebook launched Instagram Reels to keep pace with trends. Marketing budgets have also increased significantly for these channels: in the second quarter of 2020, social media accounted for nearly 25% of the total marketing budget. Creating short-form video clips can only seem deceptively simple at first. To balance the brand’s message with the careless tone associated with short-form videos, customer research, strategy and creativity are needed.

E-commerce is a necessity
Forecasts suggest that more than half of social-media users will purchase goods and services online this year. If in previous years traders and small businesses could simply benefit from the development of e-commerce, it is a necessity now. In-app purchases – Instagram and Facebook stores, Instagram Reels, Live, as well as the TikTok partnership with Shopify upcoming in 2021 will largely determine social media shopping.

Voice search
As the availability of smartphones and smart speakers increases, voice searching is becoming increasingly frequent, so companies need to rethink their digital marketing strategy by optimizing their sites specifically for voice searches. To make content suitable for voice searches, you should try to walk in your target audience’s shoes, find your feet in the new conditions and remember that information will not be read but listened to, so it must be concise, without long and imaginative descriptions. You should also create content in a form of frequently asked questions.

Pay special attention to micro-moments
The client journey, or experience that customers encounter when interacting with a company and brand, will become more dynamic and unpredictable this year, as brand communication should respond to rapid changes in consumer expectations. Special attention should be paid to micro-moments or intent-driven moments, when a person reflexively turns to a device to act on a need to learn something, do something, discover something, watch something, or buy something.

To win micro-moments, you need to understand your customers and their needs – identify your consumers’ “I-want-to-buy” moments, talk to them to figure out when, where and how they are researching and making purchase decisions. Be there in these moments and create content that provides helpful answers that makes it easy for them to make a purchase. The purchase process should be simple and seamless. Give the consumer multiple ways to buy with as many instructions and as few clicks as possible.

Learn about the latest digital marketing trends at the annual business and IT industry event RIGA COMM where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation. An extensive conference programme will complement the technology exhibition.

RIGA COMM is held by the International Exhibition Company BT 1 in cooperation with Intelligent Machines Riga, Riga TechGirls, SmartHR Latvija, Latvian Chamber of Commerce and Industry, Mailigen, Finance Latvia Association and other partners.

Do you provide your customers a good experience? Nowadays people are accustomed to a personalized experience, so they expect it everywhere!

In Riga COMM Machine Learning conference Pearl will present how they use neural networks and traditional search scoring to build personalized search engine. This technology is used in one of their products in CXify Suite –  software suite built to help e-commerce, marketing, and growth teams increase engagement, conversions, and retention through AI driven personalization, improved search capabilities, and advanced loyalty programs. Read more at https://cxify.cloud and visit Pearl expo stand for a free demo!

Pearl is one of the leading Nordic CX, commerce and ERP partners for SAP and Salesforce solution implementation and operation. With proprietary PearlCare program Pearl is providing one stop solutions and IT operations to successful Nordic Corporation, supporting digital success stories and the people creating and running them.

More about Pearl:

www.pearlgroup.no/en

facebook.com/pearlgroupnorge/

linkedin.com/company/pearl-group-norge/

 

The brand studio b-studio will introduce the visitors of the exhibition to the trends of digital content development and the concept of b-studio identity. Visitors will be able to learn about creative solutions and ideas that b-studio can help to bring to life.

b-studio stands for things, ideas and solutions that find place in people’s minds. The design and communication of the exhibition stand will represent studio approach to content creation, where everyone will be able to meet representatives of the creative industry and content creators, who will answer the questions of those interested in creative field of work, as well as get acquainted with a product  of new brand @be_personal_cards.

b-studio is a multifunctional lifestyle, photo and video studio with a kitchen area for those who want to be noticed. b-studio creates digital and visual content for different products and brands, focusing on lifestyle and commercial photo sessions, composition and design, and video production from idea to end result.

Visit b-studio:

bstudio.lv/lv

facebook.com/bstudiolv/

instagram.com/bstudiolv/

Although there are various opinions and studies on whether remote work is effective for organisations and convenient for individuals, the virus-induced crisis is forcing employers and employees around the world to abandon face-to-face communication, rapidly acquire new skills and become significantly more digital. Today, there are many and different digital tools available to help you work remotely, promote digital communication, co-operation, and allow you to get feedback quickly!

Baltic companies will find appropriate digital solutions and technology partners at the RIGA COMM business technology event to be held on 15 and 16 October. Now, however, we would like to introduce you to digital communication and collaboration tools that help employees work flexibly and improve business productivity.

For medium-sized and large companies, the choice must be centralised
The leading researcher at possible.lv and IT security expert Kirils Solovjovs recommends the creation of a virtual private network, or a company virtual private network as the most secure solution to working remotely. This solution allows you to securely get access to the work network, all systems and documents without worrying about the reliability of the wireless network you are using. VPN installation should be centralised and should be entrusted to a competent company specialist. It should be stressed, however, that in every medium-sized or large company decisions on the choice of any digital tools should be entrusted to an IT department or department that would centrally choose the best solutions from both functionality and security perspective.

Reliability of the service provider
When choosing digital tools and cloud services, it is important to consider the reliability of the service provider and the service itself – how the service may be affected by the law of the country where the company is registered or physically located, will it operate smoothly and for as long as necessary, whether the user support will be available, will it be possible to retrieve the transmitted / supplied data, if necessary. It is also important to consider information security – whether the service provider has taken steps to minimize the risk of unauthorized access to the data, whether the data will not be deliberately passed on to a third party, whether there is a possibility that the data may be rectified, that the security has been sufficiently contemplated and cannot be hacked.

Company’s data security and availability
The most reliable tools in terms of service provider reliability, of course, are company-based tools, or at least those contracted for individual use. If an organisation chooses to use a publicly available and ready-to-use digital tool, it is important to carefully read through the terms of use and the rights of both parties, since they are likely to ensure a secure transfer of information and prevention against unauthorised access by your neighbours, for example, but will provide for the right of a service provider to use the transferred data. When choosing a service provider, it is important to assess the content of information – whether it is secret or contains sensitive information and whether its leakage may cause any problems.

There is also a variety of free and open source solutions that an IT administrator can install on a server, so a company does not have to worry about the security of data transmitted. As an example, the expert mentions the Jitsi video conferencing tool, which can be used as a more reliable alternative to the widely popular Zoom.

Clear company’s policy reduces mistakes made by people
The coronavirus has led to the largest mass exercise in remote working, it is high time to review the emergency and crisis management policies on the senior level management, so that the responsible employees know how to proceed; it is also likely that annual policy reviews and renewals should be carried out. In order to ensure the security of company’s IT infrastructure, employees should be reminded of the company’s IT user behaviour policy or guidelines – what action is allowed and what must not be done using company’s IT networks and resources, including e-mail.

Information for employees on security risks while working remotely
It is good to have a company that also has an employee remote work policy, draws employees’ attention not only to security of devices and Internet connection they are using, but also to that of their physical environment, for example, whether screens of their devices are not seen in surveillance cameras. If the company does not provide its employee with a secure and verified device, the IT specialist should make sure that the private device is secure and does not contain any malware. If the same device is used for both work and private purposes, it is recommended that you create separate work and personal profiles to prevent private and work files mixing up and minimise security risks.

Recommendations on IT security are provided by CERT.LV
The Information Technology Security Incident Response Institution of the Republic of Latvia CERT.LV has prepared recommendations on remote work in the state of emergency circumstances, general risks, storage of information to be processed, online meetings, VPN security, computers and access rights restrictions.

In cooperation with NIC.LV, the holder of the Latvian domain name register, CERT.LV has also created a DNA firewall. It is a free tool to protect individual users and organisations from cyberthreats, such as fake bank websites, fraudulent online trading platforms, sites spreading virus and malware, etc.

Available tools

Access to all necessary documents

Without easy access to organisation’s information resources, remote work would definitely become more complicated, if not stop at all. Some of the most popular document management tools are Google Drive, Microsoft Teams, Microsoft Sharepoint, Box, Xtensio and Dropbox.

Virtual private networks (VPN) to access your office systems and documents

Virtual private network (VPN) allows secure access to company’s intranet, all of the systems and documents on it, as if employees were working at their workspaces. Some of the available solutions – NordVPN, ExpressVPN, CyberGhost VPN, Hotspot Shield, Surfshark, PrivateVPN, TunnelBear VPN, IPVanis and Private Internet Access.

Virtual meetings

To encourage structured talks, to be creative and put forward new ideas, to communicate important information “eye-to-eye”, there are services allowing users to host video calls and video conferences ‒ Skype, Zoom, Google Hangouts Meet, Microsoft Teams (including Skype for Business), Cisco Webex Meetings, GoToMeeting, Slack, CyberLink U Meeting, BlueJeans Meetings, Jitsi Meet, Whereby and Adobe Connect.

Task management and team’s performance monitoring

Task and project management and planning tools make it easy to manage complex processes with multiple stakeholders and keep track of task execution status. The most popular tools are Asana, Trello, BasecampProductive, and ProofHub or for example a tool for creative projects like Milanote.

Internal communication and team building

Digital platforms and internal social networks, intranets, that can be used by businesses to exchange work-related information directly and to conduct internal communication activities, are the Latvian-made Whimsical, Yammer, Jive, Trello, Teamwork, Asana, Bitrix24 and Workplace by Facebook.

For chatting and quick communication

For quick exchange of operational information, organisations may use WhatsApp, Facebook Messenger, Telegram, Signal, Discord, Slack and Google Hangouts Chat.

For time tracking

Software for automatic real-time recording of working time allows you to improve your team’s productivity and to record man-hours spent on each project – Latvian Desktime, Estonian Toggl, Hubstaff, Rescuetime, Time Doctor, Timeneye, Harvest, Qbserve and Everhour.

Content management

You can use the available content management tools (CMS) WordPress, HubSpot, Joomla!, Drupal, TYPO3 or Wix to easily provide business related information on your website and the Internet.

eCommerce platforms

If your business is selling goods or services, choose one of the online store platforms – WooCommerce, Shopify, Magento or PrestaShop.

Email marketing

Tools for automated emailing that make it easy and simple to connect with existing and potential customers worldwide are – the Latvian-developed Mailigen by Pipedrive, Smaily, Mailchimp, MailerLite, Salesmango, HubSpot, as well as ActiveCampaign.

Data visualisation tools

Simple business intelligence tools for convenient data visualisation provided by Latvian companies – Zoomcharts, eazyBI and Flex.bi.

Customer relationship management (CRM)

The following software is available to better serve your customers – Salesforce, Zendesk, MS Dynamics 365, Scoro, Pipedrive, Standard CRM by HansaWorld, SAP CRM, ZohoCRM, Sage CRM, Oracle CRM, Siebel CRM, Bitrix24, SugarCRM, vtiger CRM, Creatio, Meemo, Norgate and amoCRM.

Human resource management tools

Smart tools for recruitment, scheduling and assessment of working time are also available – Latvian CakeHR by Sage, Sympa HR, MS Dynamics 365, BambooHR, eddyHR, NetSuite SuitePeople, SAP SuccessFactors, Paddle HR, PurelyHR, Zenefits, Bitrix24, PeopleBookHR, Workday, Kronos and Namely.

Customer support software solutions

Tools and solutions to build and maintain good customer relationships: Help Scout, Zendesk, Zoho Desk, Salesforce Service Cloud, Jira Service Desk, Desk.com, Cisco Webex Support, Oracle Service Cloud, TeamSupport, LiveAgent, Freshdesk, Helpjuice, Khoros Care, ConnectWise Manage, Intercom, Groove and AzureDesk.

RIGA COMM is an annual business technology event in the Baltic States where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation.

The Information Technology Security Incident Response Institution of the Republic of Latvia CERT.LV has prepared recommendations on remote work in the state of emergency circumstances, general risks, storage of information to be processed, online meetings, VPN security, computers and access rights restrictions.
In cooperation with NIC.LV, the holder of the Latvian domain name register, CERT.LV has also created a DNA firewall. It is a free tool to protect individual users and organisations from cyberthreats, such as fake bank websites, fraudulent online trading platforms, sites spreading virus and malware, etc.

Available tools

Access to all necessary documents

Without easy access to organisation’s information resources, remote work would definitely become more complicated, if not stop at all. Some of the most popular document management tools are Google Drive, Microsoft Teams, Microsoft Sharepoint and Dropbox.

Virtual private networks (VPN) to access your office systems and documents

Virtual private network (VPN) allows secure access to company’s intranet, all of the systems and documents on it, as if employees were working at their workspaces. Some of the available solutions – NordVPN, ExpressVPN, CyberChost VPN, Hotspot Shield, Surfshark, PrivateVPN, TunnelBear VPN, IPVanis and Private Internet Access.

Virtual meetings

To encourage structured talks, to be creative and put forward new ideas, to communicate important information “eye-to-eye”, there are services allowing users to host video calls and video conferences ‒ Skype, Zoom, Google Hangouts Meet, Microsoft Teams (including Skype for Business), Cisco Webex Meetings, GoToMeeting, Slack, CyberLink U Meeting, BlueJeans Meetings, Jitsi Meet, Whereby and Adobe Connect.

Task management and team’s performance monitoring

Task and project management and planning tools make it easy to manage complex processes with multiple stakeholders and keep track of task execution status. The most popular tools are Asana, Trello, Basecamp and Productive.

Internal communication and team building

Digital platforms and internal social networks, intranets, that can be used by businesses to exchange work-related information directly and to conduct internal communication activities, are the Latvian-made Whimsical, Yammer, Jive, Trello, Teamwork, Asana, Bitrix24 and Workplace by Facebook.

For chatting and quick communication

For quick exchange of operational information, organisations may use WhatsApp, Facebook Messenger, Telegram, Signal, Discord, Slack and Google Hangouts Chat.

For time tracking

Software for automatic real-time recording of working time allows you to improve your team’s productivity and to record man-hours spent on each project – Latvian Desktime, Estonian Toggl, Hubstaff, Rescuetime, Time Doctor, Timeneye, Harvest, Qbserve and Everhour.

Content management

You can use the available content management tools (CMS) WordPress, HubSpot, Joomla!, Drupal, TYPO3 or Wix to easily provide business related information on your website and the Internet.

eCommerce platforms

If your business is selling goods or services, choose one of the online store platforms – WooCommerce, Shopify, Magento or PrestaShop.

Email marketing

Tools for automated emailing that make it easy and simple to connect with existing and potential customers worldwide are – the Latvian-developed Mailigen by Pipedrive, Smaily, Mailchimp, MailerLite, Salesmango, HubSpot, as well as ActiveCampaign.

Data visualisation tools

Simple business intelligence tools for convenient data visualisation provided by Latvian companies – Zoomcharts, eazyBI and Flex.bi.

Customer relationship management (CRM)

The following software is available to better serve your customers – Salesforce, Zendesk, MS Dynamics 365, Scoro, Pipedrive, Standard CRM by HansaWorld, SAP CRM, ZohoCRM, Sage CRM, Oracle CRM, Siebel CRM, Bitrix24, SugarCRM, vtiger CRM, Creatio, Meemo, Norgate and amoCRM.

Human resource management tools

Smart tools for recruitment, scheduling and assessment of working time are also available – Latvian CakeHR by Sage, Sympa HR, MS Dynamics 365, BambooHR, eddyHR, NetSuite SuitePeople, SAP SuccessFactors, Paddle HR, PurelyHR, Zenefits, Bitrix24, PeopleBookHR, Workday, Kronos and Namely.

Customer support software solutions

Tools and solutions to build and maintain good customer relationships: Help Scout, Zendesk, Zoho Desk, Salesforce Service Cloud, Jira Service Desk, Desk.com, Cisco Webex Support, Oracle Service Cloud, TeamSupport, LiveAgent, Freshdesk, Helpjuice, Khoros Care, ConnectWise Manage, Intercom, Groove and AzureDesk.

RIGA COMM is an annual business technology event in the Baltic States where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation.

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We are digitouch!

We encourage thinking out of the box and prefer inspiring solutions.

We inspire unique voice of communication by creating ORIGINAL IDEAS.

We promote business growth by providing WEB SOLUTIONS.

We accelerate work process by building IT and ERP SYSTEMS.

If these are the things you’re looking for, then come and meet us in the exhibition „RIGA COMM 2018“!

Check it out > our portfolio: http://digiart.lt/portfolio/about-us/

More about what we are doing:

WEBSITE DESIGN

In our efforts to be noticed in the constantly changing online environment, it’s not enough to create a website that presents your service or product. Now that the internet has become an irreplaceable part of everyday public life, we offer an online image that meets the highest standards.

ADVERTISING TOOLS

Reaching potential clients can be very easy when you’ve chosen the right advertising tools and forms and created a clear strategy and goals. By providing a wide range of online advertising services, we help businesses generate income as well as added value.

MOBILE APPS

The rapidly growing mobile environment influences business development in various fields and encourages migration onto mobile devices. Up until recently, mobile apps fulfilled simple programmed functions, but they are now one of the most popular and effective tools for improving business productivity.

E-COMMERCE

The opportunity to shop from home without stepping out your door opened unlimited opportunities for online commerce. When we develop online stores that meet your users’ needs as closely as possible, we ensure that their path to purchasing your product is quick and easy and that it encourages them to return again.

 

Meet us:

http://digitouch.lt

Know us:

https://www.fb.com/digitouch.lt

Understand us:

https://www.instagram.com/digitouchagency/

Bilderlings is a modern, mobile bank operating in two main areas – internet acquiring and settlement accounts. Since 2015, the company has successfully operated in the payment services market. Bilderlings holds a license from the financial regulatory body of the UK (Financial Conduct Authority) and a top-level certificate that guarantees protection of card data systems: PCI DSS (Payment Card Industry Data Security Standard, a single standard for security in the payment industry).

 

What will we talk about at RIGA COMM 2018?

In our everyday work, we often hear the question: How does one maintain the high security standards required by the financial industry while staying dynamic as a developer of modern payment solutions? IT specialists from Bilderlings Pay will report on Docker, a phenomenon in the software world, and the concept of “containerization” that is associated with it.

 

Docker is usually thought of as a “software” or “tool,” but in fact it is a conceptual approach, or even a philosophy, expressed in software solutions. In short: Docker is similar to a loader in a port that works with standard containers. A “container,” in turn, is an isolated process – or several processes that serve as an active application. “Containers” can be moved from place to place, their quantity can be increased (or decreased) based on requirements like the level of system load or convenience of installing an app, for example. As a result, payment software solutions based on this approach give you full control over the process, on the one hand, as it is when it runs on a physical server, but at the same time provide flexibility comparable to the virtualization of a cloud service.

 

Are all the necessary safety standards being met? Yes – this is a “golden mean” that is able, first and foremost, to provide flexibility in infrastructure without reducing the security level of the system. Within the framework of the RIGA COMM 2018 conference, our IT professionals will discuss the benefits of the Docker concept using the example of several leading American and European companies.

 

More about us:

Bilderlings Pay

Address: 8/10 Pils str., Riga, Latvia, LV-1050

Tel.: +371 665 550 84;

E-mail: info@bilderlingspay.com

Web: www.bilderlingspay.com

Blog: https://bilderlingspay.com/blog/en/

Social: facebook.com/Bilderlings

 

Visit the Fintech Conference at “RIGA COMM 2018” on 11 October to find out more.

Follow the news of the conference: https://www.facebook.com/events/102147303980113/

Strategy of competition, scaling and development of a company, planning of expenses and logistic chains, automation – all of these components are, undoubtedly, important for an online store’s success. But the practical side is often much easier. Just don’t make mistakes – that’s all you need! Bilderlings Pay has examined the most common blunders that online store owners make, which cause losses of up to 14% of their customers on average.

Friendly and functional design

If “Buy Now” button of your website is located somewhere on the periphery of the field of vision, just think: whether a visitor will be looking for this button at all? All important icons encouraging potential customers to make a purchase must be clearly visible. You might need to update the interface of your website or change the colour and shape of its key icons.

Of course, this solution must be a multi-platform one: users need to feel comfortable when communicating with your website via any device – office or home computer, their tablet or smartphone.

Finally, as Bilderlings Pay has previously written, the optimal way is to create an UX-based  (User Experience) online store interface that is able to adapt itself to the clients’ requests and purchases, their solvency and preferred payment models.

Ensure your clients’ security

Simple explanatory and encouraging messages are to be present at the website, such as: “Money return within two weeks”, “100% secure purchases,” etc. They increase the loyalty of potential buyers. Make sure that these or similar messages are located in the section of your website which is in just one click from the product selection button.

In addition, your processing partner that processes Visa and Mastercard card payments must have valid PCI DSS card payment certification. Bilderlings Pay has the highest level (Lev.1) certificate. So, are you OK now? As it was previously reported by Bilderlings Pay, it’s not that simple.

Help customers enter their data

Discreetness and unobtrusiveness are among the main criteria for increasing conversion in trade. So, the best purchases are the so-called “seamless” ones. Clients make them easily, almost imperceptibly for themselves. We already wrote about the seamless payments in detail. Inversely, when customers have to fill multiple forms with information about themselves at an online store, this lowers business performance.

Why do you ask a customer to provide data beyond the required information: the number of the payment card, its CVC2 and the expiration date? If such additional information is needed anyway, make the time of its entry as short as possible.

If clients made purchases at your website in the past, let them avoid typing their address, phone number, etc. each time they visit your store. Finally, start using “payments in one click”. The main advantage is not just the faster transactions, but also the increased loyalty of customers.

 

Registration at the site: what to think over

Your client should have a choice: to buy with or without registration. Although priority should be given to the purchases made with registration. These encourage a buyer to consider himself as one of the ”fellows” of your website and, consequently, return there again and again. It would be logical to grant these buyers an opportunity to receive various bonuses (sales, hot prices, discounts), if they buy after having registered. They can also continue to buy as guests. The second option is convenient in case of one-time or urgent purchases.

However, people generally don’t like to bother their heads with new logins, passwords and secret words. So if you can omit this stage, this will give you great advantage.

Avoid redirection

A person wants to pay for a product, but instead the system of an online store sends him to another resource. As a result of it, loyalty of potential buyers drops sharply. Numerous opened windows and tabs disorient buyers. To put it simply: the more links – the less sales’ volumes.

Offer related products

The principle of direct marketing: protective screen films, headphones and other accessories are sold along with smartphones; baby clothes, shoes and toys are sold along with baby food. A client may not buy all or some of the related items this time, but he will examine what’s on offer, remember it and purchase something when visiting the website next time. This strategy is an effective way to increase conversion.

Don’t miss the opportunity to sell more, using the “Most often bought with this are…”, “Featured products” and similar markers. Of course, it’s should not be too obtrusive as such sort of marketing psychologically repels buyers.

24/7 support service

Finally, both an average user’s level of online competence and likely errors of clients should encourage e-tailers to provide the fastest and high-quality advice on all possible issues.

Ideally, consultations should be conducted through three channels: via email, via messengers, including social networks, as well as via instant telephone communication. The best option would be if such online technical support of an e-tailer is available 24/7.

 

Read the most topical articles on the e-commerce world on the blog of Bilderlings Pay – https://bilderlingspay.com/blog/en/

 

Visit the Fintech Conference at “RIGA COMM 2018” on 11 October to find out more.

Follow the news of the conference: https://www.facebook.com/events/102147303980113/