Are 10 years in the tech industry a lot? How have technology changed over the years and what news is expected? In the 10th anniversary year of Riga Comm, we look for answers to these questions together with the Latvian e-mail marketing pioneer – Mailigen, which has been a faithful member of the exhibition all these years.
The challenge of the first years: education and innovation
In the distant for the technology sector year 2012, when Mailigen (now – Mailigen by Pipedrive) took part in the first edition of RIGA COMM, the company was a representative of a new and incomprehensible industry in Latvia, struggling with prejudices about email marketing as spam.
Recalling the origins of RIGA COMM, the Mailigen by Pipedrive’s customer and e-mail delivery team manager Juris Vucāns admits that the beginning was exciting: “At the time, we had to tell about the technology itself, present ourselves and answer questions. We spent a great deal of time advising customers, and in order to attract people to our exhibition, we massively used the elements of gamification and organised a variety of educational activities. Although RIGA COMM has now become a serious and businessy event, for Mailigen by Pipedrive it still remains an immeasurable tool for reaching customers and understanding market sentiment.” Mr Vucāns points out that many customers still consider face-to-face meetings and communication a significant tool that can be successfully achieved in the exhibition.
Technology sector is rapidly evolving and new solutions are being developed every year, but the Mailigen representative acknowledges that implementation remains a major challenge: “Businesses need more openness and willingness to try solutions, as new technologies enable more time to be devoted to more important things for company development.”
In projecting technological developments, Juris Vucāns points out that solutions that guarantee people a more mobile and flexible every day, allowing them to enjoy the benefits of technology and work from anywhere will triumph in the future. However, technological developments and a remote work culture also present a major challenge to the mental health of people.
Changes are also expected in email marketing
E-mail marketing, like other technology industries, is constantly changing and evolving. In recent years, there have been innovations in email templates, improvements in email editing systems and security, but these are mostly gradual and steady changes. The main changes are the requirements and changes introduced by the General Data Protection Regulation (GDPR), which come from e-mail service providers, challenging marketing people to be able to correctly track activities carried out by email recipients.
Today, Mailigen by Pipedrive itself is not just an email marketer, but part of the parent company’s Pipedrive Customer Relations (CRM) platform. A couple of years ago, employees of Mailigen by Pipedrive knew each other in person, but now they have more than 800 colleagues in different countries. Things started to change in the spring 2020, when the company was acquired by the Estonian Pipedrive start-up, but in the autumn of the same year, Pipedrive announced new investors from Vista Equity Partners. The company currently has grand plans to create a technological solution that will be of benefit to thousands of companies around the world and enable better collaboration between marketing and sales teams. It is possible that users will have an opportunity to acquaint themselves with it at Riga Comm 2021 in October.
Business technology exhibition and conferences
Learn about the latest technology, tools and techniques at the annual business and IT industry event RIGA COMM, October 14–15, where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation. An extensive conference programme will complement the technology exhibition.
RIGA COMM is held by the International Exhibition Company BT 1 in cooperation with Wallester, Cognizant, Intelligent Machines Riga, Riga TechGirls, SmartHR Latvija, Latvian Chamber of Commerce and Industry, Mailigen by Pipedrive, Finance Latvia Association, A.W.Olsen & Partners and other partners.
Is content still king in 2021? Which are the channels to invest in? What is the best way to engage your audience and retain customers? As retail sales have changed dramatically under the influence of the pandemic, these are just a few of the issues that employ the minds of marketers and executives.
Consumers have developed new shopping habits, their brand expectations have increased during the purchase and delivery phase as well as before and after it. Digital marketing has made a big leap adapting to the new reality, but given the rapid changes in technology and behavioural trends, digital marketing should continue to be developed. Find out which trends are worth paying attention to this year!
Up-to-date chatbots and conversational marketing
It is estimated that 85% of customer service in 2020 was done by chatbot or chat robots. It is artificial intelligence technology that allows companies to communicate with a potential customer in real time. Their advantages – they work around the clock and answer simple questions instantly.
With chatbots and other automated communication solutions, it is becoming clear that modern marketing communication is getting closer to an ordinary conversation. Conversational marketing promotes one-to-one real-time conversation between a seller and a consumer. Contrary to traditional strategies, this marketing form is now available on a variety of channels, allowing brands to meet a consumer according to customer rules – on devices, platforms and hours that best suit the customer. Conversational marketing allows you to improve user experience through a feedback-based model that promotes greater audience engagement and greater loyalty.
The new king of social media landscape: short-form video
Video marketing is one of the most important marketing trends right now and most likely in the next 5-10 years. Video is especially important for e-commerce, as more than half of consumers admit that watching product videos makes them feel more confident about making an online purchase decision. Live videos on different platforms and 1:1 videos, when companies create personalized video messages instead of calling or sending emails, are similarly popular.
The pandemic with extended stay-at-home periods has significantly increased people’s boredom and their desire to consume entertaining content. Here is the winner – short-form videos – as TikTok is the Gen Z’s favourite platform; furthermore, Snapchat also made significant changes, while Facebook launched Instagram Reels to keep pace with trends. Marketing budgets have also increased significantly for these channels: in the second quarter of 2020, social media accounted for nearly 25% of the total marketing budget. Creating short-form video clips can only seem deceptively simple at first. To balance the brand’s message with the careless tone associated with short-form videos, customer research, strategy and creativity are needed.
E-commerce is a necessity
Forecasts suggest that more than half of social-media users will purchase goods and services online this year. If in previous years traders and small businesses could simply benefit from the development of e-commerce, it is a necessity now. In-app purchases – Instagram and Facebook stores, Instagram Reels, Live, as well as the TikTok partnership with Shopify upcoming in 2021 will largely determine social media shopping.
As the availability of smartphones and smart speakers increases, voice searching is becoming increasingly frequent, so companies need to rethink their digital marketing strategy by optimizing their sites specifically for voice searches. To make content suitable for voice searches, you should try to walk in your target audience’s shoes, find your feet in the new conditions and remember that information will not be read but listened to, so it must be concise, without long and imaginative descriptions. You should also create content in a form of frequently asked questions.
Pay special attention to micro-moments
The client journey, or experience that customers encounter when interacting with a company and brand, will become more dynamic and unpredictable this year, as brand communication should respond to rapid changes in consumer expectations. Special attention should be paid to micro-moments or intent-driven moments, when a person reflexively turns to a device to act on a need to learn something, do something, discover something, watch something, or buy something.
To win micro-moments, you need to understand your customers and their needs – identify your consumers’ “I-want-to-buy” moments, talk to them to figure out when, where and how they are researching and making purchase decisions. Be there in these moments and create content that provides helpful answers that makes it easy for them to make a purchase. The purchase process should be simple and seamless. Give the consumer multiple ways to buy with as many instructions and as few clicks as possible.
Learn about the latest digital marketing trends at the annual business and IT industry event RIGA COMM where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation. An extensive conference programme will complement the technology exhibition.
RIGA COMM is held by the International Exhibition Company BT 1 in cooperation with Intelligent Machines Riga, Riga TechGirls, SmartHR Latvija, Latvian Chamber of Commerce and Industry, Mailigen, Finance Latvia Association and other partners.
Buy your ticket for RIGA COMM 2021 now! For the 10th consecutive year, IT, HRM, marketing and business professionals and stakeholders are welcome to acquire knowledge and learn information at the Baltic Business Technology Show and Conference RIGA COMM to be held from 14–15 October this autumn.
“Digital transformation affects all sectors of the economy and everyday life, work and communication. For the time being, however, not all Latvian companies are fully exploiting their digital potential. Therefore, the contribution of the RIGA COMM team to the development of business technologies and innovations in Latvia for 10 years is especially commendable. I invite both entrepreneurs and heads of state institutions and industry professionals to attend this large-scale exhibition and conferences in order to further promote modernization and work efficiency in their companies and institutions,” urges Jānis Endziņš, Chairman of the Board of the Latvian Chamber of Commerce and Industry (LCCI).
Resource, document, personnel management and security system developers and suppliers, cloud service, Internet and digital marketing providers, web and mobile app developers, and ICT producers will showcase both ready-to-use and tailor-made solutions for businesses, municipal authorities and organisations in different sectors. This will also be the place to learn about the latest innovations developed by labs, scientific institutes, hackathons and developer communities.
The two-day event will present seven conferences. RIGA COMM 2021 will also offer the traditional Internet of Things, FinTech, Machine Learning, Smart HRM and Digital Marketing conferences, as well as the Women in Tech Conference focussing on women in the technology industry.
The event will also host the first in Latvia Influencer Marketing Conference – a professional and educational event for content creators / players in the influencer marketing industry. Attend this event with a RIGA COMM 2021 ticket.
Tickets for RIGA COMM are already available online. Ticket price will increase as the event approaches. Expect a price change on 26 February. RIGA COMM is held by the International Exhibition Company BT 1 in cooperation with Intelligent Machines Riga, Riga TechGirls, SmartHR Latvija, Latvian Chamber of Commerce and Industry, Mailigen, Finance Latvia Association and other partners.
Venue and opening hours:
Ķīpsala International Exhibition Centre (Ķīpsalas iela 8, Riga)
14 October 10.00–17.00
15 October 10.00–17.00
Keep up with the RIGA COMM news: Facebook, LinkedIn, Instagram and Twitter.
Chatbots – an ordinary digital marketing solution or a tech bubble? The development of artificial intelligence and machine-learning technologies has allowed customer service tools such as chatbots, or chatter robots, to be on the upswing in the recent years. Such virtual assistants are a versatile solution for customer service in companies and public authorities of all sizes. Take the opportunity to find out about the industry trends and to chat with bots in Latvian at the business technology event RIGA COMM 2020 at Ķīpsala International Exhibition Centre, October 15‒16.
We are currently at the height of the fourth industrial revolution, and virtual chat assistants are rapidly becoming as self-evident and integral part of the reality of life as cell phones or social networks. By 2024, the chatbot market share is expected to grow by 30% .
Kaspars Kauliņš, International Business Development Director at the Baltic Language Technology Research Centre Tilde, points out that this rapid growth of the industry is determined not only by user demand, but also by improving productivity and efficiency: “People appreciate the possibility of receiving useful information and virtual services at any time of the day via a convenient channel and in a perceptible format – text, voice, image – and without wasting time.”
From an organizational perspective, a virtual assistant is able to perform monotonous tasks, including answering frequently asked questions, allowing employees to focus on tasks with greater added value. Everyone is the winner ‒ customers, employees and business as a whole ‒ and this motivates companies to invest in these technologies.
No euphoria ‒ it is the right time to invest in chatbots!
The general enthusiasm and exaggerated euphoria about chatter robots, or chatbots, is over for some time, tells Aldis Ērglis, a head of the Machine Learning Lab at Emergn: “We see chatter robots here and there, but they are nothing special yet. We can still talk about their promised intelligence and benefits to business in the future tense. The COVID pandemic is likely to change this and chat robots will be given a second chance.”
Today, many businesses and people are working remotely; more services are being consumed remotely than in the past. If you have to choose not to receive any information or help, or to cooperate with awkward and unadapted chatter robots, people will choose chatbots. A. Ērglis believes that it is the right time to invest in the development of chatbots now; they do not have to be very smart, they simply have to be able to respond promptly to most commonly asked questions.
Tet’s virtual client assistant gets a voice
The technology and entertainment company Tet offers contemporary and accessible artificial intelligence based customer support solutions to companies that care about their clients and efficient resource planning. In company’s stand at RIGA COMM 2020, visitors will have an opportunity not only to find out about effective solutions for business and receive expert advice, but also to acquaint with the new speech synthesis project. Thanks to this, Anete, a virtual client assistant, will start talking.
Tilde’s virtual assistants help public authorities
Virtual assistants and intelligent chatbots developed by Tilde, the leading technology localization company in the Baltics, operate in all communication channels and are equipped with the latest algorithm for understanding the Baltic languages. The company’s chatbots provide answers to more than 4000 users every day: the virtual assistant Signe by 20% eases the workload of the customer service staff at the Latvian State Radio and Television Centre, while the 24/7 virtual assistant Toms of the State Revenue Service advises residents on tax and customs issues, shares recipes and tells jokes. Following declaration of a state of emergency, Ieva, a digital consultant at the Rural Support Service of Latvia, shared the most up-to-date information with farmers, helping to solve problems and receive consultations that would otherwise require a face-to-face meeting.
By the way, Kaspars Kauliņš, International Business Development Director at Tilde, will talk about language technology in intelligent process automation at the RIGA COMM Machine Learning Conference on October 15.
RIGA COMM is an annual business technology event in the Baltic States where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation.
The technology-rich exhibition is complemented by an extensive conference programme. In two days, more than 80 lecturers will speak from four stages in at least six events. In recent years, the RIGA COMM business technology event has been attended by approximately 5000 managers at different levels and professionals from Latvia and the rest of the Baltics.
RIGA COMM is held by the International Exhibition Company BT 1 in cooperation with Intelligent Machines Riga, Riga TechGirls, SmartHR Latvija, Latvian Chamber of Commerce and Industry, Mailigen, Finance Latvia Association and other partners.
Tickets to the RIGA COMM business event are available online, or at the box office. Ticket price will increase as the event approaches.
Venue and opening hours:
Ķīpsala International Exhibition Centre (Ķīpsalas iela 8, Rīga)
15 October 10.00–17.00
16 October 10.00–17.00
Follow the RIGA COMM news: Facebook, Twitter, Instagram and LinkedIn.
Do you provide your customers a good experience? Nowadays people are accustomed to a personalized experience, so they expect it everywhere!
In Riga COMM Machine Learning conference Pearl will present how they use neural networks and traditional search scoring to build personalized search engine. This technology is used in one of their products in CXify Suite – software suite built to help e-commerce, marketing, and growth teams increase engagement, conversions, and retention through AI driven personalization, improved search capabilities, and advanced loyalty programs. Read more at https://cxify.cloud and visit Pearl expo stand for a free demo!
Pearl is one of the leading Nordic CX, commerce and ERP partners for SAP and Salesforce solution implementation and operation. With proprietary PearlCare program Pearl is providing one stop solutions and IT operations to successful Nordic Corporation, supporting digital success stories and the people creating and running them.
More about Pearl:
The brand studio b-studio will introduce the visitors of the exhibition to the trends of digital content development and the concept of b-studio identity. Visitors will be able to learn about creative solutions and ideas that b-studio can help to bring to life.
b-studio stands for things, ideas and solutions that find place in people’s minds. The design and communication of the exhibition stand will represent studio approach to content creation, where everyone will be able to meet representatives of the creative industry and content creators, who will answer the questions of those interested in creative field of work, as well as get acquainted with a product of new brand @be_personal_cards.
b-studio is a multifunctional lifestyle, photo and video studio with a kitchen area for those who want to be noticed. b-studio creates digital and visual content for different products and brands, focusing on lifestyle and commercial photo sessions, composition and design, and video production from idea to end result.
What works well in the local market will not necessarily work when it comes to scaling internationally. There are numerous reasons for this: not understanding the business culture of the particular country you are looking to expand to, cultural and language barriers, not being aware of market developments or of the competition, etc. These very fine lines play a crucial role when operating internationally, which are also applicable to Public Relations.
With PR, the aim is to build a positive image for a company or brand. PR builds and then protects a reputation. Key in PR is the intention of earning trust from audiences by making use of third-party actors. PR and journalists go together – PRs are concerned with attracting the attention of journalists and earning a place in the media with stories about their company. And journalists are always on the lookout fur trusted sources for interesting stories.
To kickstart your PR journey, we reflect on some of the most common mistakes startups and entrepreneurs make.
- Confusing PR with marketing and advertising
People often seem to confuse PR with marketing or advertising. This confusion makes it difficult for these companies to make the most of the marketing tools at their disposal. To make matters even more confusing, several agencies providing a full scope of marketing services are labelling themselves as PR agencies. Frequently, their strength actually lies in providing digital advertising, social media management, events management, and other marketing services that have little to do with PR, something clients don’t always understand.
In a nutshell, PR deals with reputation. And, like in life, as a company, a reputation cannot be bought. It is earned. PR means a company opens itself up to the world of the media. It is the job of the PR person to do this in the most advantageous way for the company so that it results in third-party validation.
Seemingly hybrid solutions, such as advertorials, are actually only advertising. By paying for an advertorial, no thinking or due diligence is done by the journalist. There is no real validation or trust. It’s simply another format of advertising.
- Thinking you can buy news articles (spoiler alert: you can’t)
Unfortunately, a lot of people think that you can simply buy articles (and journalists!) in the top publications (without specifying that it was “sponsored” or “paid by”).
It is important to remember that journalists and your reputation and image cannot be bought. You can use money around you to help build an image, but real credibility will come from merit, not money.
Another common mistake that goes with it is expecting the news article to have links to your website or product, or have a clear call to action. A lot of media publications avoid providing any links due to their editorial guidelines unless these provide informational value. Again, they are doing journalism, not advertising.
- Not having a clear goal and strategy
Before doing any media outreach, you need to have a clear strategy and be very specific about who you are targeting, what problem are you trying to solve (and think whether it actually needs to be solved). Some of the things to keep in mind:
- Who is your competition? This might seem to be an easy question to ask, but you need to do thorough research about your competition and know them “inside-out”: by the end of the day you will be compared and you want to make sure that what you do is either better or done in a unique way
- Who is your ideal customer? Imagine your ideal customer and develop their persona: what they are like, what they do, where they work, what they read – the latter will help you to decide on what publications to target (you might be surprised that the BBC or the Financial Times might not be your first choice, but it’s better to look into more niche media outlets)
- How your service or product solves the problem? Be critical about your offering and make sure that there is a demand for your services
- Awareness / Acceptance / Action – these are the main objectives you should strive for, but for each startup the importance of each might differ, so make sure that you and your team know what you are striving for
- Not having a press kit and a press page
Perhaps the most common mistake is not having a press kit and a press page, which are essential to making the job easier for journalists. They are under immense pressure to produce good quality news pieces. These items will help you to communicate directly with journalists and will save both your and their time when landing those desired news pieces.
Your press kit should consist of 1 x company backgrounder (straightforward, factual, but exciting to read and written in media-friendly tone), 1 x founder bio (which should give a whole story in short about who is behind the company, what is his/her vision and where is he/she headed with the business). Besides this, do not underestimate the power of good quality imagery (it is worth investing in!), which should tell your story and showcase subtly your product.
Having a press room on your website will – in the future – help you with getting more attention. Besides having a downloadable press kit, always add media logos and links where you landed news pieces. It should also have your press releases and, most importantly, correct and relevant contact details.
- Not understanding the world of media and how it works
One of the most important things to remember that journalists are people and should not be treated as tools. It is all about building and sustaining long-lasting relationships and relationships go both ways.
It is likely that your press release/news briefing will not get picked up by a journo right away and there might be numerous reasons to that:
a) time constraints (journalists are under pressure to produce good quality pieces
b) overfilled inbox with, most of the time, irrelevant pitches: imagine TechCrunch receiving a brief about new lipstick! However, many journalists do appreciate a follow up if the news is relevant.
c) not the right time (sometimes this has to do with the news agenda).
Besides this, always keep an eye on what’s happening in the world: it is the relevancy to what is going on around us that helps to land great news articles.
A few simple rules to remember:
- Timing is key when pitching a journalist
- Do your research / due diligence and make sure that the journalist you are approaching is the one that will be interested in your story
- Write tailored briefs: do not send out mass emails, hoping for a miracle to happen. Each of your pitches should be tailored to that particular journalist – they appreciate people who put the work into making sure that it’d be interesting for their readers. Oh, and if a journalist is “Sarah”, don’t call her “Sara” or “Ashley” (double-check!)
- Stay up-to-date with the news and see how you can fit it
- Even if you personally know a journalist – don’t expect them to “bite” every pitch you send them! It is up to them to decide if a story fits their audience
Julija (JJ) Jegorova is the Founder and CEO of Black Unicorn PR – London based Public Relations agency, specialising in tech startups and scaleups.
The 8th Baltic Business Technology Fair and Conference RIGA COMM to be held at Kipsala International Exhibition Centre, October 10–11, will offer an extensive conference programme and a technology-rich showcase section attended by more than 5000 executives and professionals of different levels. The two-day event will present more than 100 speakers at 10 events on 5 stages and expositions by 100 companies from at least 8 countries.
To make it easier for visitors and participants to meet, communicate and negotiate successfully, a special app and meeting area will be available at RIGA COMM this year.
The women-only stage!
To encourage more women to join the technology industry and draw attention to women who have built a successful career in this sector, the Women in Tech conference will be held for the first time this year. Women will share their success stories and encourage other women to engage in the business and technology creation process. Among the participants there will be one of Norway’s most high-profile female executives Berit Svendsen, currently a vice president of the financial technology company Vipps., Inspiring Fifty ranked Berit among the Europe’s top 50 women tech entrepreneurs in 2016. The “Women in Tech” conference is held in cooperation with Riga TechGirls. The conference will be held in English.
From teaching assistant to prediction tools in business
The way we work is increasingly changing, decisions need to be taken more quickly and areas of responsibility are expanding. How smart machines and algorithms can help us at work or training will be told by the representatives from Emergn, SAP, Microsoft, Accenture, C.T.Co, Scandic Fusion and others at the Human + Intelligent Machine Conference, which is a follow-up to the Machine Learning Conference of previous years. The conference is organised in collaboration with Intelligent Machines Riga. Working language: English.
Internet of Things news
The annual Internet of Things Conference will provide information on IoT solutions and their use in business processes, public and urban environment management. Conference speakers – Aleksander Poniewierski, Global IoT Leader at Ernst & Young and Martin Woolley, Senior Developer Relations Manager, EMEA at Bluetooth SIG. Working language: English.
Technologies for more convenient and secure financial services
Financial technologies have great potential to provide faster and better financial services. Discover advanced financial technologies and tools for companies and organisations at the FinTech conference – digital transformation of banks, secure and convenient authorisation, technology entry into insurance, as well as discussions of Latvian financial experts.
Digital tools for effective customer engagement
Two days on the RIGA COMM TVNET Digital Marketing Stage experts will discuss how the daily use of digital sales and marketing tools can increase the profitability of e-commerce companies and successful export. From user experience, GDPR and multichannel marketing to content marketing and smartphone potential – international and Baltic experience. Working languages: Latvian and English.
Technologies for attracting, engaging and retaining staff
The need for smart technology solutions in Human Resources (HR) Management is increasing, especially in large companies. At the Smart HR Conference, learn about smart HR technologies for workforce management, planning, engagement, training, wellbeing and internal communication, polling, bonus management, recruitment and analysis. The conference is held in collaboration with Smart HR Latvia Team. Working language: English.
The role of humans in the future work environment
Concerns that robots and machines will replace humans have never been bigger. Every day someone points out that in a world of automation and artificial intelligence, employees will become redundant. On the Cognizant Future of Work Stage, world-class speakers will discuss not only future work and lifelong learning but also the changes in the organisational culture, a data-based approach to improving an individual’s performance, why freelance is a future form of work and how to build a successful team. Working language: English. Held in cooperation with Cognizant.
ALSO Latvia, the largest IT wholesaler in Latvia, will present in their exposition area the most recent electronic products for sale in Latvia, as well as the company will discuss future trends on the ALSO Stage on October 11.
During both RIGA COMM days, the latest innovations from institutes, laboratories, hackathons and developer communities will be showcased in the Innovation Booth.
RIGA COMM is the only annual business and IT industry fair in the Baltics where developers and suppliers of enterprise resource management, document management, HRM and security systems, suppliers of cloud services, internet and digital marketing services, web solutions and mobile application developers, and ICT product manufacturers offer ready-to-use and tailored solutions for companies in different industries and of different sizes, municipal authorities and organisations to facilitate efficient operation. Each visitor will receive consultation and recommendations on the most appropriate solutions.
Organisers: International Exhibition Company BT 1 in collaboration with ALSO Latvia, Cognizant, TVNET, Intelligent Machines Riga, Riga TechGirls, SmartHR Latvija, Latvian Chamber of Commerce and Industry, Forbes Latvija, Mailigen, Finance Latvia Association, Krassky and other partners.
Tickets are available online, or at the box office. Ticket price will increase as the event approaches.
Venue and opening hours:
Kipsala International Exhibition Centre (Ķīpsalas iela 8, Riga)
- 10 October 10.00–18.00
- 11 October 10.00–17.00
ExpertSender is a Multichannel Marketing Hub designed to help fast-growing businesses grow their revenue with marketing automation across the email, SMS and web channels.
RIGA COMM visitors will have the opportunity to meet the ExpertSender team and talk about how to boost their eCommerce conversions and find out about our introductory offer for RIGA COMM visitors.
We send over 15 billion marketing messages each year for over 1000 brands worldwide.
Our customers are global. So is our team. We operate worldwide with offices in Gdynia (HQ), Barcelona, São Paulo, Moscow, Beijing. This year, we celebrate 10 years of providing marketing solutions for our customers around the world.
ExpertSender is an active member of several initiatives and organizations that define and promote best practices in email marketing automation. These include the Email Experience Council, the Email Sender & Provider Coalition and Signal Spam. Together, we educate about the latest trends, advocate ethical marketing practices, connect with thought-leaders across the globe, and lead through engagement.
ExpertSender takes data security seriously and we are ISO 27001 certified. We have implemented security controls to protect the information in line with the requirements of GDPR.
Schedule a demo
+1 646 585 03 44
Top Media is one of the largest digital marketing agencies in the Baltic region that ensures the growth in the Latvian and international markets for its customers. The agency offers a full range of online advertising services, from strategy development to advertising campaigns across Google, Yandex, Bing and social network platforms. The agency works closely with Google and Yandex representatives, it has acquired Google Premier and Export partner status, providing unique development opportunities for the agency’s customers. Top Media is also the only certified Yandex partner in the Baltics, that means opportunities for effective advertising by targeting the people of Russia and CIS countries.
Visitors of “Riga Comm 2019” will have the opportunity to learn about the newest advertising possibilities in the digital environment and get advice on the most suitable type of advertising for the specifics of the company.
For those who will apply for an individual offer during the exhibition and sign an agreement within 2 weeks, Top Media will offer a 15% discount on the first month’s service fee.
More information: www.topmedia.lv
Follow us on social media:
Precise marketing- higher income!
The best shot in a darts game is, apparently, the shot in the centre of the dartboard; however… It turns out that it grants the player only 50 points. That’s why we consider a triple shot in the 20 point section to be the most accurate, as it gives the player the maximum amount of 60 points, hence the name “Triple20”. By definition “accurate” is applied to not only hitting the mark, but also to achieving results, being fitting, appropriate and striking.
Accurate marketing means higher income for your company, which can be achieved by developing a digital marketing strategy that isn’t obvious, but is based on conclusions derived from analyzing the given campaign, homepages, company data, and applying contemporary digital marketing solutions.
To find out which contemporary digital marketing solution suits your company the most, we invite you to visit the “Triple20” workshop during the exhibition “Riga COMM 2018”– you will find us near the digital marketing stage.
To receive even more detailed advice for the growth of your business you can apply for a 30 minute consultation within the framework of the exhibition “Riga COMM 2018” on 11 and 12 October. Guests of the exhibition may receive the consultation free of charge. Available consultation times and application for consultations is available here: http://triple20.eu/konsultacija-riga-comm/
The more accurate the question – the more valuable the advice!
From 11 to 12 October, Riga will host an annual business technology event RIGA COMM, where the largest digital marketing service provider for small and medium-sized enterprises in Latvia – SIA “Latvijas Tālrunis” – will take part.
On the first day of the event, representatives of SIA “Latvijas Tālrunis” will lecture on full-service digital marketing as a service from a small and medium-sized business perspective. Is it necessary, financially affordable and effective without huge investment? Representatives of the company will give an insight into this area in Latvia and Europe, as well as share unique experience gained with more than 2000 customers throughout Latvia.
During the whole period of the exhibition, specialists will offer free consultations on various issues related to digital marketing for small and medium-sized enterprises. We especially welcome those entrepreneurs who want to develop digital marketing channels (such as a website, an ad on Google or Facebook), but are not sure how to effectively implement it in their own business.
SIA “Latvijas Tālrunis” was founded in 1991, and currently its active range of customers has reached 12 000. Latvijas Tālrunis owns brands like ZL.LV, Firmas.lv, Medicine.lv, ABC.LV, Pilseta24.lv and others. Following the market trends, the company has successfully transformed its operations from the Yellow Pages business into digital marketing services for small and medium-sized enterprises over the last five years.
On 11 and 12 October, Ķīpsala International Exhibition Centre will host the annual Business Technology Fair and Conference “RIGA COMM 2018” for the seventh time. The event offers an extensive programme of practical conferences and seminars, as well as a fair that provides information on modern IT and business technology solutions to companies and organisations.
“Demand creates supply – “RIGA COMM 2018” keeps on developing and will take place in two halls this year! Internet of Things, artificial intelligence, machine learning, business process optimisation, cyber security, blockchains, human resource management and digital marketing – these are just some of the topics that already attracted a lot of interest last year. This year, we have added two other useful conferences to the programme – on financial technologies and productivity,” Andris Breške, Project Manager of “RIGA COMM”, elaborates.
Participants from various countries
The fair in Riga will be attended by developers and providers of digital solutions, tools and services, as well as representatives thereof, from Latvia, Lithuania, Poland, Ireland, Canada and China, as they will be presenting the latest technologies, products and services.
Enterprises will present innovative digital business solutions and services, innovative technologies and products, including digital marketing solutions, cloud computing services, IoT and telematics solutions, e-saving services, business consultations etc. Visitors of “RIGA COMM” will be able to consult with experts and choose the most suitable solutions for their business or organisation.
Whereas those who are interested in technological innovations and consumer electronics that are yet to appear in Latvian stores will be welcome at the “ALSO University” display, where visitors will not only be able to view but also try out the latest hybrid computers, TVs, compact printers and other equipment.
Conferences for business and personal growth
Mark 11 and 12 October in your calendars right now, as “RIGA COMM 2018” will be offering more than 12 valuable and interesting conferences on these dates for you to get new ideas and knowledge. The conferences will take place in English and Latvian on seven different stages alongside the exhibition of the fair. In order to attend most of the conferences, it is enough to purchase a ticket to “RIGA COMM 2018”, which may already be done at www.bezrindas.lv and on the fair’s website www.rigacomm.com. However, if you wish to attend separate conferences, prior registration is required. Here is some information on the main events!
Executive Forum. For the second time already, Ķīpsala will gather entrepreneurs, as well as executives of the IT industry and other sectors to discuss the increasing role of information technologies (IT) in the management processes of any organisation. The forum is organised in cooperation with “Proact IT Latvia”. More information: www.facebook.com/events/1061347340679001/
Machine Learning Practical Application Conference. Machine learning algorithms and the application thereof in business. Smart machines are already in use, and in order to provide new and effective services and make better decisions so that they will be used even more often in the near future alongside new algorithms. More information: www.facebook.com/events/432218577193046/
Fintech Conference. Those who are interested will be able to acquire information on progressive financial technologies and tools for companies and organisations. Faster and better financial services! More information: www.facebook.com/events/102147303980113/
Smart HR Conference. The need for smart technological HR management solutions is becoming more and more substantial, especially for large enterprises. The conference will look at topics such as smart HR technologies in labour management, planning, integration, training, internal communication, surveying, bonus management, recruitment, analysis etc. More information: www.facebook.com/events/1864129433878958/
Productivity Conference. How companies should prepare for the digitalisation of business processes, how to assess which business processes and functions should be automated, how to choose the most suitable automation solutions and tools for efficient and transparent process management – find detailed information at the first Productivity Conference. More information: www.facebook.com/events/144619686357772/
3rd Internet of Things Conference. Annual conference on solutions of the Internet of Things (IoT) and the Industrial Internet of Things (IIoT) and the use thereof in business, as well as in public administration and urban environment management. How IoT technologies help to improve efficiency, user experience, resource management, customer service, machine maintenance and reduce operational costs. More information: www.facebook.com/events/1958735187699138/
Blockchain Conference. How blockchain technology and the use thereof will develop over the coming years, and what the potential thereof is today. Experience will be shared by leading Latvian and international experts. More information: www.facebook.com/events/165763137386048/
Digital Marketing Stage. During both days of the fair, experts and digital trainers will provide information on digital sales and marketing tools and the practical use thereof, as well as share their success stories. This year’s content will be even more useful, as it is being prepared in cooperation with marketing managers of companies, bearing in mind modern day marketing needs and trends. More information: www.facebook.com/events/216134022282349/
“RIGA COMM 2018” will also host the Latvian “Horizon 2020” brokerage event and seminars, “ALSO University” seminars etc. More information: www.rigacomm.com
Follow us: www.facebook.com/RigaComm and www.twitter.com/RigaComm
“RIGA COMM” is organised by the International Exhibition Company BT 1. Cooperation partners: Investment and Development Agency of Latvia, “Proact IT Latvia”, “ALSO Latvia”, “Cognizant”, Latvian Blockchain Association, “Sem.lv”, “ExportScene”, “Mailigen”, “Smart HR Latvija”, “Gedvillo Consulting”.
Ķīpsala International Exhibition Centre
11 October 10:00–18:00
12 October 10:00–18:00
Ticket price – 20 EUR. Ticket prices will increase during the event. Tickets may be purchased on the website of the fair www.rigacomm.com or on the ticket platform BezRindas.lv.
What is the difference between successful and excellent business? Its reputation.
How to influence customers thoughts and opinion? By positive experience and trust into your brand.
We are creating this experience, because we believe – cycle of communication that serves special attitude and care of your client is the basic element of excellent business. Remember, beyond every email and phone number stands human with it needs, that continuously should be predicted. This is the reason why data-based digital communication is strong and measurable solution for smart entrepreneurs.
New concept digital marketing agency BRegards invites to meet its Founder Janis Karans and Head of Customer relations Madara Grudule in RIGA COMM 2018 stand.
Special offer only for RIGA COMM 2018 visitors: Lower price for 1 hour consultation about data processing and using in marketing according to GDPR.
Details and appointment via e-mail email@example.com or phone +371 22322655
Visit also the RIGA COMM 2018 Digital Marketing Stage on October 11 & 12 to find out more.
Follow the stage page: https://www.facebook.com/events/216134022282349/
The rich and knowledgeable team of digital marketing agency Top Media offers a wide range of digital advertising solutions using a variety of platforms – Google AdWords, Yandex, Bing, Facebook Ads, and more.
Our team has experience working with clients in more than 70 countries. This experience allows us to understand the markets of different countries and to provide growth internationally, especially for export companies.
We invite you to attend the Top Media stand at the “RIGA COMM 2018” exhibition and get acquainted with different kind of on platforms!
Phone– +371 27380777
Homepage – www.topmedia.lv
Facebook – www.facebook.com/topmedialv/
Visit also the RIGA COMM 2018 Digital Marketing Stage on October 11 & 12 to find out more.
Follow the stage page: https://www.facebook.com/events/216134022282349/