Owning an online business means you have to be frisky and able to quickly adapt to innovations. FinTech trends are rapidly changing, requiring new solutions to constantly occurring issues, fulfilling your customers’ wishes.


Current innovation trend is freedom of choice in payment methods, which includes mass cryptocurrency adoption. It is reasoned by many benefits of digital currency use, such as immediate payments, decentralization and very low risks of frauds. With the growing popularity of crypto, the idea of integrating it into online payment solutions becomes more common. But there is still work to be done as virtual currencies are yet to replace traditional or credit/debit card payments.


One of the reasons behind such a slow process of cryptocurrency integration in payments world is lack of knowledge and competence. Digital currencies might be the hottest topic in FinTech world, but many consumers still stay uninformed. Dalia’s 2018 survey shows that more than 50% of users still have no knowledge of cryptocurrency trend, despite Bitcoin’s explosive rise in 2017. Especially, people lack understanding where exactly cryptocurrencies can be used – and the fact that they can be used for almost every purpose the same as traditional money. By implementing cryptocurrencies in business operations, companies contribute to creating more awareness and educating their clients about the benefits and limitations of digital currencies. These contributions work towards the larger adoption of digital money.


Crassula’s CEO Daria Dubinina also highlights the fact that cryptocurrency is comprehended more as an asset by its owners prevents it from adoption in the real economy: “People are buying crypto with the hope that its value is going to get bigger, which shows instability of digital currency. When the value becomes more stable, there will become more opportunities for its integration in everyday payments.


But making cryptocurrency payment possible in your business allows consumers to take advantage of the innovative world of digital money. We already can see more opportunities arising with more businesses incorporating decentralized networks for transactions, but the progress is still on the way. The unique and brilliant technology of blockchain can make a big impact not only on your business but on the economy of the whole world. Developing countries highly support the idea of digital currencies because of them becoming an alternative to ineffective financial systems.


How can you contribute?


If you care about cryptocurrency adoption but have no or not enough idea of how it can be implemented, consider using a white label service that already has necessary features and offers solutions for cryptocurrency payments. Brands like Crassula are already offering innovative technologies that help to make a transition from traditional currency to digital currency more easy, fast and essential. And it all is white labeled to help other companies integrate digital currencies in their business in days.


Visit the RIGA COMM 2018 Blockchain Conference on 12 October to find out more.

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On 11 and 12 October, Ķīpsala International Exhibition Centre will host the annual Business Technology Fair and Conference “RIGA COMM 2018” for the seventh time. The event offers an extensive programme of practical conferences and seminars, as well as a fair that provides information on modern IT and business technology solutions to companies and organisations.


“Demand creates supply – “RIGA COMM 2018” keeps on developing and will take place in two halls this year! Internet of Things, artificial intelligence, machine learning, business process optimisation, cyber security, blockchains, human resource management and digital marketing – these are just some of the topics that already attracted a lot of interest last year. This year, we have added two other useful conferences to the programme – on financial technologies and productivity,” Andris Breške, Project Manager of “RIGA COMM”, elaborates.


Participants from various countries

The fair in Riga will be attended by developers and providers of digital solutions, tools and services, as well as representatives thereof, from Latvia, Lithuania, Poland, Ireland, Canada and China, as they will be presenting the latest technologies, products and services.


Enterprises will present innovative digital business solutions and services, innovative technologies and products, including digital marketing solutions, cloud computing services, IoT and telematics solutions, e-saving services, business consultations etc. Visitors of “RIGA COMM” will be able to consult with experts and choose the most suitable solutions for their business or organisation.


Whereas those who are interested in technological innovations and consumer electronics that are yet to appear in Latvian stores will be welcome at the “ALSO University” display, where visitors will not only be able to view but also try out the latest hybrid computers, TVs, compact printers and other equipment.


Conferences for business and personal growth

Mark 11 and 12 October in your calendars right now, as “RIGA COMM 2018” will be offering more than 12 valuable and interesting conferences on these dates for you to get new ideas and knowledge. The conferences will take place in English and Latvian on seven different stages alongside the exhibition of the fair. In order to attend most of the conferences, it is enough to purchase a ticket to “RIGA COMM 2018”, which may already be done at and on the fair’s website However, if you wish to attend separate conferences, prior registration is required. Here is some information on the main events!


11 October:

Executive Forum. For the second time already, Ķīpsala will gather entrepreneurs, as well as executives of the IT industry and other sectors to discuss the increasing role of information technologies (IT) in the management processes of any organisation. The forum is organised in cooperation with “Proact IT Latvia”. More information:


Machine Learning Practical Application Conference. Machine learning algorithms and the application thereof in business. Smart machines are already in use, and in order to provide new and effective services and make better decisions so that they will be used even more often in the near future alongside new algorithms. More information:


Fintech Conference. Those who are interested will be able to acquire information on progressive financial technologies and tools for companies and organisations. Faster and better financial services! More information:


Smart HR Conference. The need for smart technological HR management solutions is becoming more and more substantial, especially for large enterprises. The conference will look at topics such as smart HR technologies in labour management, planning, integration, training, internal communication, surveying, bonus management, recruitment, analysis etc. More information:


12 October:

Productivity Conference. How companies should prepare for the digitalisation of business processes, how to assess which business processes and functions should be automated, how to choose the most suitable automation solutions and tools for efficient and transparent process management – find detailed information at the first Productivity Conference. More information:


3rd Internet of Things Conference.  Annual conference on solutions of the Internet of Things (IoT) and the Industrial Internet of Things (IIoT) and the use thereof in business, as well as in public administration and urban environment management. How IoT technologies help to improve efficiency, user experience, resource management, customer service, machine maintenance and reduce operational costs. More information:


Blockchain Conference.  How blockchain technology and the use thereof will develop over the coming years, and what the potential thereof is today. Experience will be shared by leading Latvian and international experts. More information:


Digital Marketing Stage. During both days of the fair, experts and digital trainers will provide information on digital sales and marketing tools and the practical use thereof, as well as share their success stories. This year’s content will be even more useful, as it is being prepared in cooperation with marketing managers of companies, bearing in mind modern day marketing needs and trends. More information:


“RIGA COMM 2018” will also host the Latvian “Horizon 2020” brokerage event and seminars, “ALSO University” seminars etc. More information:

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“RIGA COMM” is organised by the International Exhibition Company BT 1. Cooperation partners: Investment and Development Agency of Latvia, “Proact IT Latvia”, “ALSO Latvia”, “Cognizant”, Latvian Blockchain Association, “”, “ExportScene”, “Mailigen”, “Smart HR Latvija”, “Gedvillo Consulting”.



Ķīpsala International Exhibition Centre


Opening hours:
11 October 10:00–18:00
12 October 10:00–18:00



Ticket price – 20 EUR. Ticket prices will increase during the event. Tickets may be purchased on the website of the fair or on the ticket platform