How to choose the best digital sales solutions and marketing channels? How to build a strategy and plan campaigns? How can automation help improve marketing processes? – You can find answers to these and other questions by visiting the Digital Marketing stage on 11 and 12 October at the RIGA COMM 2018 exhibition.
At the event it will also be possible to hear the experiences of local businesses – from the General Data Protection Regulation (GDPR) to influencer marketing and chatbots.
How to successfully address young people in the digital environment
With the decreasing impact of traditional media and the changing patterns of social networking among young people, companies are looking for new ways to reach their target audience. At the exhibition, the head of Httpool Baltics, Arnis Ozols, will share his experience in the use of new channels: Spotify, Twitch and Snapchat.
How to successfully create influencer marketing
Aleksandrs Čakste, co-founder of the artificial intelligence based “Massfluencer” marketing platform, will tell you how to beat competitors at influence marketing. His managerial experience in international organizations and experience in developing strategies and business relationships for over 15 years has fostered the passion and ability to build valuable links.
Practical experience in co-operation with Latvian youtubers, instagrammers and opinion leaders will be available in a discussion on the Digital marketing stage with the head of “New Black” Artur Mednis and the “Golin Riga” influencer relations project manager Deniss Ševeļovs, as well as others.
Chatbots also for personal communication with customers
Nowadays, people spend more time on chat sites than on social media, therefore chat robots (chatbots) help organizations improve their efficiency by automating communication with customers while keeping it personal. How to build a smart text and voice assistants / chatbots, will be explained by Botwiser CEO and co-founder Kārlis Skuja. Kārlis has more than 15 years of experience in developing IT solutions that enhance the user experience. By the way, you can also see what it is like chatting with a chatbot by communicating with the RIGA COMM 2018 Facebook account.
New technologies for the effectiveness of marketing processes
Many brands today want to give users the best interchannel experience to increase user engagement and retention. To achieve this, digital technology is a key element, but the transformation and innovation process is more than technology. Adobe Strategic Marketing Manager Jamie Brighton and Solutions Consultant Dana Icikzone will talk about Adobe‘s vision of digital marketing trends and how Adobe Experience Cloud lets you gather together all of the marketing technologies to manage content, deliver email campaigns, and automate purchasing advertisements as well as measure effectiveness. Jamie Brighton has nearly 20 years’ experience in digital marketing and Dana Icikzone has significant experience in media strategies and technologies.
The digital marketing stage program is designed to bring valuable information to both experienced industry professionals and those who are just beginning to practice digital marketing. The content on the digital marketing stage will be in Latvian or English, the language of each event will be visible in the event program.
At the same time as the digital marketing stage, there will be a CEO Forum, Financial Technologies Conference, 3rd Internet of Things Conference, Productivity Conference, Workshop on the Practical use of Machine Learning, Blockchain Conference, Practical 3D Conference and the Smart Human Resource Management Conference. This year’s exposition will be even more extensive and will be displayed in both exhibition centre halls. More information: www.rigacomm.com
RIGA COMM is organised by the International Exhibition Company BT 1.
Collaboration partners: Bank “Citadele”, “Microsoft”, “Cognizant”, “Proact IT Latvia”, “ALSO Latvia”, the Investment and Development Agency of Latvia, “EIT Digital”, “Smart HR Latvija”, “Sem.lv”, “ExportScene”, “Mailigen”, the Latvian Blockchain Association, “Intelligent Machines Riga”.
The exhibition will take place on 11 and 12 October from 10:00 to 18:00 at the International Exhibition Centre in Kipsala.
The current ticket price – EUR 25. Ticket prices will increase during the event. Tickets may be purchased on the website of the fair www.rigacomm.com or on BezRindas.lv.
Follow us: www.facebook.com/RigaComm and www.twitter.com/RigaComm. If you are interested in digital marketing, follow the current events of the Digital Marketing stage: https://www.facebook.com/events/216134022282349/